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Repurposing

Changing machines to cater for different makes and types of cigarettes.

Repurposing Existing Machinery


As businesses evolve, and sometimes, the need arises to repurpose existing machinery for different products. Whether you are venturing into a new market, manufacturing a different brand, or offering products with varying size options, repurposing machinery can be a cost-effective solution. It allows you to adapt and optimize your existing equipment rather than investing in entirely new machines, especially when there is uncertainty surrounding the reception of the new product. Here are the benefits of repurposing machinery for different products.


Repurposing machinery allows you to utilise your existing infrastructure and production capabilities. Instead of building a new production line from scratch, you can optimize your current setup by making necessary modifications to accommodate the new product requirements. This saves time and resources that would have been spent on extensive infrastructure changes, allowing you to quickly adapt and respond to market demands.

View an example of a recent repurposing project

Cost Effective

 Repurposing machinery is often more cost-effective than purchasing brand new equipment. It enables you to leverage your existing assets, minimizing the upfront investment required to enter a new market or introduce a different product line.


By repurposing, you can allocate your financial resources more efficiently, reducing the financial risk associated with venturing into unfamiliar territory.

Quicker to Market

Repurposing machinery significantly reduces the time required to bring your new product to market. By leveraging existing equipment, you can bypass lengthy procurement processes and the time-consuming setup of new machinery.


This agility allows you to seize market opportunities promptly, especially in dynamic and fast-paced industries.

Flexible & Scalable

Repurposing machinery provides you with the flexibility to adjust production capacity according to market demand.


As your new product gains traction and volume requirements increase, you can make further modifications to the repurposed machinery or add complementary equipment to scale your production. This scalability ensures that your manufacturing capabilities align with the growth and success of your new product.

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